Outdoor advertising is part of the urban environment and is therefore the most public advertising media available in Zimbabwe.
Outdoor advertising is one of the most cost effective ways of reaching potential customers and offers a good return on investment due to its low cost per view.
It is viewed for free by its target market as opposed to Print, TV, Radio and Internet, each of which carry an additional cost to the consumer.
Outdoor advertising can target a specific and precise market based on road, city, income group and other demographic segments.
Outdoor advertising is available 24 hours of the day, its pages cannot be turned over and it cannot be switched off. The viewer often has no control over whether they see it or not.
Outdoor advertising creates a big brand feel and the larger than life graphics build brand stature and brand visibility.
Outdoor advertising compels a markets attention and stimulates brand recall.
Outdoor advertising can be placed directly at the point of purchase thus creating visual sales support and a directional guide for potential customers
Outdoor advertising can effectively remind consumers about the same advertising campaigns in other media.