FREQUENTLY ASKED QUESTIONS
We understand that billboard advertising can be a powerful way to reach a large and diverse audience, but it can also be confusing and overwhelming. We have therefore put together a few questions and answers below, that will hopefully give you a much better understanding of our Billboard and Outdoor advertising in Zimbabwe. Should you need more information please feel free to contact us directly.
What is Billboard , OOH or Outdoor Advertising?
Outdoor advertising, also known as Out-of-Home (OOH) advertising, is advertising that reaches consumers when they are outside their homes.
It encompasses a wide range of outdoor media formats that display branding and advertising messages to consumers while they are out and about. These include formats such as Billboards, Wallscapes, Road Island Signs and Street Name Signs.
What size are your billboards?
Our most common standard billboad sizes in Zimbabwe are: 3m x 6m , 3m x 12m, 4m x 16m and 7m x 5m.
How long is my advert displayed on your billboard?
Typically our billboards are booked for a minimum of 1 month (4 week display). You can book one or more sites for multiple months. We recommend a minimum period of at least 3 months
What is the process to get my advert on one of your billboards?
1. Confirm site availability and book billboard sites.
2. Create artwork - ask us for artwork specifications or we can do it for you.
3. Production of billboard print - ask us for specifications (site specific) and for a production quote.
4. Installation of billboard banner.
Can you prepare our billboard artwork?
Yes. We offer an in-house creative design service. The standard charge for billboard artwork is $150, and covers three hours of art direction, design and copy writing work. If you require artwork for any other purpose ask us for a quote. We also offer an inhouse print production service ensuring you have everything needed to launch your billboard campaign from start to finish.
Can I move my billboard banner from one site to another?
Yes. The same banner can be moved easily from one billboard site to another, providing the site size dimensions are the same and we have site availability.
What happens to the billboard banner when my campaign is finished?
Once your advertising campaign has finished, the billboard banner is removed and is either returned to you or stored free of charge for at least 3 months. After that period we will either recycle it or donate it to charity.
How much does a billboard cost?
We have several billboards located throughout Zimbabwe and costs and pricing range depending on site size, location, traffic volumes and popularity. However with each and every site, there are three main costs to consider;
1)The monthly rental of the billboard.
2)The print production of the billboard banner.
3)The installation of the billboard banner onto the billboard face.
Our outdoor advertising spaces rental costs range from $150 - $800 USD rental per month depending on size and location
How can I measure the results from Billboard advertising?
In order to fully understand your individual business conversions, we recommend directing people to a unique phone number or web page url, or listing a specific offer shown only on the billboard face.
Where are our billboards located?
We have prime site locations across Zimbabwe in all 10 provinces - this includes billboard sites in major cities and towns such as Harare, Bulawayo, Mutare, Gweru, Chinhoyi, Kwekwe. Please feel free to give us your specific target areas, and we will provide a list of sites suited to your budget and marketing requirements.
Got more questions? Contact us directly on +263 719 226 637 or email info@altmediaoutdoor.com